Creating the perfect Event Viewing experience
Deliver Live viewing experiences that your audiences will keep coming back to
The coverage of live events on broadcast and OTT is the same as the early 1990s: Despite multiple cameras capturing the action on the field, the viewer at home still gets one single program feed compiled by a director. Viewers cannot choose to watch the camera of their choice, or instant replays of the key events from the game when they want. They also need to depend on other sources to access live game data and analytics. This limitation has led to significant disengagement among viewers, especially the younger audiences. Broadcasters today face the challenge of dissatisfied customers on one hand with eroding advertising revenues on the other. Differentiation is becoming much more difficult for both broadcasters and OTT services
The rise of streaming services has meant that audiences today prefer to watch everything on demand. Live Sports is somewhat different, but the same desires exist. Viewers demand the content they care about wherever and whenever they want it.
NativeWaves EXP will help linear broadcasters and other service providers by elevating the fan engagement experience to a new level, appealing to a new demographic, and thus opening new avenues for incremental monetisation!
NativeWaves EXP On-the-Go
NativeWaves EXP enables deeper fan and audience engagement on-the-go, across numerous types of content, programming, and live events. Viewers can choose an enhanced event-centric experience on smartphone or tablet, offering additional camera angles, audio tracks, instant replays, social media integration etc. including full on-screen navigation.
NativeWaves EXP At Home
NativeWaves EXP brings all the goodness of the experience on-the-go to the living room. Apart from mirroring the mobile device and enjoying interactivity of the mobile on the big screen TV, NativeWaves EXP can deliver the perfect second screen experience. This mobile device complements the action on the main TV screen by offering additional personalized content and data– all perfectly synchronized to the main screen via the broadcast audio, without requiring watermarking of the original broadcast audio signal.
(Second Screen Sync Patent No: US 11,570,506)
NativeWaves EXP – In Venue
Using 5G installations at stadiums, NativeWaves EXP provides fans with instant access to replays of key moments from the game, Live data, e- commerce, social media and many other features
Deliver an entire user journey with one workflow: NativeWaves EXP will help linear broadcasters and OTT service providers by elevating the fan engagement experience to a new level, appealing to new demographics.
NativeWaves EXP provides features leading to increased viewer engagement, leading to new avenues for incremental monetisation.
Deliver production efficiencies and cut costs
Explore our technologies
Get to know the use cases for our solutions
Get to know us better